Why “make it harder to buy” actually worked to 10X customers


“My Wednesday stand-up? Reading this 10 minute case-study newsletter featuring real-world tested growth strategies, straight from a successful founder or CEO’s playbook. No small talk detected.” In today's newsletter: ✨ This week's case study: In 10 minutes or less, discover how two sisters scaled a healthcare startup to 28,000 customers in under a year by adding friction, prioritizing safety, and turning compliance into their competitive edge. ✨ Tickets for our in-person business soirée open...